Research+Strategy

Research is the basis for strategy that successfully targets the intersection of business opportunity and user needs.

Research+Strategy

Research is the basis for strategy that successfully targets the intersection of business opportunity and user needs.

• RESEARCH PLANS

• GLOBAL RECRUITING

• INSIGHT GENERATION

• ETHNOGRAPHY HYPOTHETICAL

• STIMULI SCREENING CRITERIA

• ONLINE SURVEYS

• CULTURAL PROBES & DIARIES

• ETHNOGRAPHIC STUDIES

• PAIN POINT IDENTIFICATION

• CO CREATION SESSIONS

• QUANTITATIVE ANALYSIS

• GO TO MARKET STRATEGY

• COMPETITIVE BENCHMARKING

• PERSONA DEVELOPMENT

• DOUBLE DIAMOND DEVELOPMENT

• HERO’S JOURNEY NARRATIVES

• CONSUMER TRIGGERS

• HELP ME STATEMENTS

• EXPERIENCE JOURNEYS

• P/A MAPPING

• CATEGORY ATTRACTORS

• QUANTITATIVE RESEARCH

• FOCUS GROUPS

• USER TESTING


Inspired, cultivated research and strategy are essential foundations of successful solutions that penetrate the market with viral adoption and speed. People are more design savvy than ever and can tell in seconds when a solution has missed the mark. For these reasons, insights into people’s needs, aspirations, unarticulated desires and pain points need to be revealed by incorporating various research techniques in this crucial process, such as traditional discussion guides, recruiting and interviews. The process continues during ethnography combined with exploratory concepts and co-creation that advances the conversation, discovering new possibilities that may not have otherwise come to light.
 
Zbam Design has been researching globally for decades, traveling to over three dozen countries—from emerging to highly developed economies; from remote villages without electricity to densely populated cities. From individual families to professional entities, we’ve covered it all. Each program is unique and designed with clear objectives and customized tools to solve your specific challenges.